Been on Instagram lately? You've probably noticed that some of the world's most influential supermodels ATM are all enjoying some vacation time on a private island.
Alessandra Ambrosio, Bella Hadid, Emily Ratajkowski, Shanina Shaik, Elsa Hosk, Hailey Baldwin and more have taken to the beach! The genetically blessed gals have been posting endless selfies and group shots over the past few days, tagging professional photographers and writing #secretproject on social media.
Snaps like these have been rolling out...
Etc. etc. etc.
Seriously, there's like 3,000 snaps. Point is, they're clearly promoting something and we wanted to know what! Initially it was believed they might be working on the Sports Illustrated Swimsuit Issue, but nope! They're promoting a festival.
A couple of hours ago, the girls began sharing orange photos on Instagram, with captions like: "Can't wait for #FyreFestival Coming Soon!"
What's Fyre Fresitval? According to their very new website and social media pages, it's "the cultural experience of the decade." But what is it really? A music & arts festival on a remote island, an hour off the coast of Miami that can only be reached by private plane.
"We’ve tapped the brightest minds in music, cuisine, art and hospitality to mastermind experiences designed to delight and seduce. From innovators and thinkers to multi-platinum artists, you will find yourself one-on-one with some of the greatest talent on the planet," their website boasts.
The lineup of musicians is "to be announced," however tickets to this super random festival go on sale today. There are two weekends available to "book," April 28th - 30th and May 5th - 7th 2017.
Tickets for one person begin at $950, with group accommodation peaking at $3,595 for eight people, and FYI these are the "low prices" on sale for the next 24 hours. It's like Coachella for the even richer among us, how quaint.
Your purchased ticket package includes flights to and from Miami, accommodation and "our highly curated dining options," and of course there is the option of a VIP upgrade... for a price.
Does it look like a cool festival? Hell yeah! Is it something regular people like you or I could afford? Probably not. But you gotta hand it to 'em for this hella suspenseful and ridiculously OTT advertising campaign.
You can find out more here, or just watch this heckas ~artsy~ ad: