Kylie Jenner has gone all Kim Kardashian on our assess, and debuted a dramatic new platinum blonde look.
Unlike the many, many time she has tricked us with wigs, this time Kylizzle has actually dyed her locks, documenting the process on Snapchat like the bona fide millennial she is.
The star first posted snaps of herself in black and white to keep the colour choice a mystery, because who is Kylie Jenner if she's not click baiting fans IRL.
Then she treated fans to a glimpse of the actual colour and it is BLONDE AF. She also seems to have chopped her locks, which isn't surprising considering she posted the below photo of her sister Kourtney with the caption "VIBES" three days ago.
Here's hoping she's aware of the existence of toner, and has learned from her sister's beautiful Draco Malfoy mistakes #neverforget