Kimmy K has never been one to shy away from the camera, both with and without clothes. However, peeps online aren’t necessarily up in arms due to conservative opinions, but because she’s seen rocking a cigarette in her mouth.
The controversial pic comes a surprise for fans as Kim has always insisted she’s anti-smoking.
In fact in 2010 the reality star even tweeted, “Smoking cigarettes is disgusting!”
While the cover itself is stunning, and particularly important considering the magazine will be celebrating it’s tenth anniversary, the people are outraged.
They’ve taken to GQ’s Instagram to vent:
"Smoking is gross!"
"This picture promotes smoking! SHAME on you @gq!"
"You don't even smoke cigarettes fool! Smoking must be cool again, Kim K's repin squares."
"Unbelievable she cant smoke she is not awesome anymore smoking is bad for the health omg."
“Why does she have a ugly cigarette in her mouth? @gq try to be classy not trashy!”
While everyone is losing their shit online, we can’t wait to see what other surprises GQ have in store when it lands onto our mag-stands!