Recently we reported how Calvin Klein seemed somewhat…unenthusiastic about Kendall Jenner representing the underwear brand.
However, despite the founder's concern regarding KJ, the label have featured her in yet another controversial campaign.
This time 20-year-old Kendall can be seen holding and squeezing…a grapefruit.
We have no idea what it symbolises. But we like it!
But that's far from the most controversial picture released from the campaign.
It's this up-skirt shot they posted on Insta that's really reeled in the critics.
The pics caption was “Take a peek: @karate_katiaphotographed by @harleyweir for the Spring 2016 campaign. #mycalvins”
Comments on the photo labelled it “trashy and repulsive” as well as “misogynistic”. Another Instagrammer commented, “Just disgusting isn’t it? And so misogynistic. not to mention the girl looks 16. Hideously wrong on so many levels."
The model in the pic is in fact 23-year-old Danish actor and model Klara Kristin.
However it's not the only controversial pic. There's also the belfie snap.
This is of course what the brand has always been about. Sex.
In 2011 its tagline for a lingerie campaign was "designed to make a woman look even sexier than when naked". Calvin Klein also famously once said “I'm a sexual person, and that's reflected in my clothes and my advertisements.”
The label seems to be doing a pretty good job continuing that legacy without him.
Judging by the brand's Instagram account, not everyone finds the pics offensive or controversial. It now has a massive 4.7 million followers. We wonder how many of those came from featuring KJ in her Calvins?