All you single and taken ladies, are you ready? Beyoncé’s much anticipated active wear line, Ivy Park has finally launched.
Whilst its official on sale date here in Oz is the 15th of April, its already on sale online and around the world.
The brand, which is 50% Bee, and 50% Topshop billionaire Phillip Green, has been in the works for several years.
Beyoncé has said that the brands name pays homage to a park in Houston where she grew up!
Beyoncé has taken the whole venture extremely seriously; even to the point she reportedly tried on every piece (theres over 200!)
Some Tweeters are reporting stock issues already online, so it already seems certain that Ivy Park is going to be a success.
Beyoncé, you’ll run the activewear world in no time at all.